E-commerce Business Case Study: Revealing the Secret of Generating 2K Organic Keywords for E-commerce Website

Table of Contents

🛒 E-commerce📅 Traffic#️⃣ Keywords🔗 Earned Backlinks
trimatrikbd.com38001.5K676K
trimatrick.com.bd8545624.5K

Campaign Budget: $500/Month

Do you own an E-commerce website? If so, you must want to see your e-commerce website on top of the Google search results page (SERP). A few months earlier, the owner of trimatrikbd.com and trimatrick.com.bd, MD Imran Fahim contacted us to take our SEO services for his two e-commerce businesses.

When we started the project, one of the E-commerce businesses was completely new and the other one was far behind the expected result.

Surprisingly, we touched the milestone of 3800 organic traffic for trimatrikbd.com and 854 organic traffic for trimatrick.com.bd within a few months.

If this traffic data impresses you, you can also choose ZeroX Global’s SEO services for your local or international E-commerce businesses to obtain more organic traffic from search engines.

Do you want to learn more about these projects and apply the same techniques to your websites? If so, keep reading till the end as we will show you the complete case study of those businesses and share the best tips and tricks so that you can also boost your website’s traffic.

About the E-commerce Businesses

TRIMATRIK Multimedia

TRIMATRIK Multimedia is a leading security surveillance and automation company in Bangladesh. Established with multiple years of experience, TRIMATRIK Multimedia specializes in providing high-quality security products such as CCTV cameras, IP cameras, time attendance systems, access control systems, and public address systems.

The company prides itself on offering top-notch security solutions tailored to meet the needs of its customers. TRIMATRIK Multimedia is known for its commitment to quality, backed by a team of highly skilled and experienced professionals who ensure the best technical support and customer service.

TRIMATRIK Infotech BD

TRIMATRIK Infotech BD operates as an extension of TRIMATRIK Multimedia, focusing on the distribution and retail of a wide array of security and multimedia products. This platform offers various security solutions, including the latest IP cameras, fingerprint access control systems, and other high-tech surveillance equipment.

In addition to hardware, TRIMATRIK Infotech BD also provides comprehensive support and installation services, ensuring that clients receive a complete security solution from purchase to deployment.

While we started working on this project, TRIMATRIK Multimedia was generating a little organic traffic and TRIMATRIK Infotech BD was a completely new website with zero traffic.

However, we assured MD. Imran Fahim, we will deploy the best SEO methodologies for his businesses and he will see results within 3 months after starting the SEO works.

Challenges We Discovered About the Businesses

When ZeroX Global began working with TRIMATRIK Multimedia and TRIMATRIK Infotech BD, several challenges became evident. Firstly, both websites had minimal organic traffic and lacked visibility in search engine results, making it difficult for potential customers to find their products and services despite their top-notch services. This was largely due to inadequate keyword optimization and a lack of high-quality content tailored to their target audience.

Another significant challenge was the highly competitive market for security and surveillance products in Bangladesh. Numerous competitors were already well-established online, which meant TRIMATRIK needed to stand out not only with superior products but also with a robust online presence. Additionally, both websites had several technical issues that hindered their performance, such as slow loading times, poor mobile responsiveness, and suboptimal site architecture. These issues negatively impacted user experience and search engine rankings.

Furthermore, the backlink profile for both websites was inadequate, with few high-quality backlinks contributing to their domain authority. This lack of authority made it difficult for the websites to rank well for competitive keywords. Lastly, the content on the websites was not regularly updated, which is crucial for maintaining engagement and improving SEO rankings.

Our Objectives for the Local E-commerce Websites

Given the challenges faced by TRIMATRIK Multimedia and TRIMATRIK Infotech BD, ZeroX Global set out several clear objectives. Our primary goal was to increase organic traffic to both websites by optimizing them for relevant keywords. We aimed to conduct thorough keyword research to identify high-traffic, low-competitive keywords that would drive quality traffic to the websites.

Improving search engine ranking

Improving the websites’ search engine rankings was another key objective. We planned to achieve this by implementing comprehensive on-page and off-page SEO strategies, including optimizing meta tags, headers, images, videos, and content, as well as building high-quality backlinks. Enhancing the technical performance of the websites was also crucial. We aimed to resolve technical issues, improve site speed, and ensure both sites were fully responsive on all devices.

High quality content creation

We also focused on creating and promoting high-quality content to engage visitors and improve the website’s authority. This involved regularly updating the blog with relevant articles, case studies, and industry news (on the blog site: trimatrikbd.com/c/blog) to attract and retain visitors.

Backlink building

Lastly, we aimed to boost the overall domain authority of both websites by acquiring high-quality backlinks from reputable sources, which would help improve their credibility and search engine rankings.

By addressing these objectives, ZeroX Global aimed to significantly enhance the online presence of TRIMATRIK Multimedia and TRIMATRIK Infotech BD. Making it easier for potential customers to find their products and services, ultimately driving growth and success for their businesses.

Local E-commerce SEO Strategies That We Applied 

ZeroX Global applied a comprehensive and data-driven SEO strategy to TRIMATRIK Multimedia and TRIMATRIK Infotech BD, achieving remarkable success within just four months. Our expertise in SEO is evident through the significant improvements in key metrics for both businesses.

Comprehensive Keyword Research and Optimization

We started with in-depth keyword research to identify high-traffic, relevant keywords for both websites. For TRIMATRIK Multimedia, we targeted keywords related to security products and surveillance systems, while for TRIMATRIK Infotech BD, we focused on multimedia and educational services. This strategic targeting resulted in TRIMATRIK Multimedia achieving 1.5K organic keywords and TRIMATRIK Infotech BD reaching 562 organic keywords.

On-Page SEO Enhancements

Our on-page SEO efforts included optimizing meta tags, headers, and content to ensure they were aligned with our targeted keywords. We improved the user experience by enhancing site navigation, ensuring mobile responsiveness, and optimizing page load speeds. These enhancements contributed to TRIMATRIK Multimedia obtaining a Domain Rating (DR) of 42 and a URL Rating (UR) of 48, while TRIMATRIK Infotech BD achieved a DR of 26 and a UR of 20.

High-Quality Content Creation and Marketing

Content is the king in SEO, and we focused on creating high-quality, engaging content for both websites. We published industry-specific articles, case studies, and blog posts that provided value to their target audiences. For TRIMATRIK Infotech BD, we also emphasized educational content to attract more organic traffic. This strategy resulted in TRIMATRIK Multimedia’s organic traffic increasing to 3.8K and TRIMATRIK Infotech BD’s organic traffic reaching 854.

Strategic Backlink Building

Building high-quality backlinks was a crucial part of our strategy. For TRIMATRIK Multimedia, we achieved 676K backlinks from 367 referring domains, with 88.3% being do-follow links. This significantly boosted their domain authority and search engine rankings. Similarly, for TRIMATRIK Infotech BD, we secured 4.5K backlinks from 75 referring domains, with 88% being do-follow. These backlinks enhanced their credibility and visibility in search engine results.

Technical SEO Improvements

We conducted thorough technical SEO audits for both websites to identify and fix issues affecting their performance. We improved site speed, ensured mobile responsiveness, optimized URL structures, and resolved crawl errors (Crawl errors are issues confronted by search engines when they try to access web pages). Additionally, we implemented schema markup to enhance search engine understanding of the content. These technical improvements played a vital role in boosting the overall SEO performance of both websites.

Monitoring and Analytics

To ensure continuous improvement, we set up regular monitoring and analytics. We tracked key metrics such as organic traffic, keyword rankings, and backlink profiles to measure the effectiveness of our strategies. This data-driven approach allowed us to make informed decisions and fine-tune our SEO efforts for optimal results.

We also worked with another e-commerce website of MD Imran Fahim. With ahujabd.com we surpassed the e-commerce giant Darax within three months.

When we started the project of ahujabd.com, the website was completely new with zero traffic.

However, with our tailored SEO strategies, we reached our targeted destination within three months and secured the top position on SERP for multiple keywords.

The following is the list of present keywords of ahujabd.com for which we ranked on Google outshining Daraz and other prominent local e-commerce of Bangladesh.

  • Ahuja in Bangladesh
  • Ahuja in BD
  • Ahuja Pa System Price in BD
  • Ahuja Pa system speaker Price in Bangladesh
  • Ahuja Showroom in Bangladesh
  • Ahuja Conference System Price in Bangladesh

Surprisingly, we even secured the snippet for two keywords: Sound system for mosque in Bangladesh and Sound System for mosque price in Bangladesh.

Some of the other keywords we also ranked for are listed below.

  • Ahuja Conference system price in BD
  • Ahuja PA System Price in Bangladesh
  • Ahuja PA system Speaker Price in BD
  • Ahuja Showroom in Bangladesh

Daraz has lost its position for keywords like “Ahuja Showroom in Bangladesh,” with its pages not even appearing in the top 5 search results for the above keywords.

Final Results of the Projects

Our strategic SEO efforts yielded impressive results within four months:

Local E-commerce Project 01:

TRIMATRIK Multimedia
Domain Rating (DR)42
URL Rating (UR)48
Backlinks676K
Referring Domains367 (88.3% do-follow)
Organic Keywords1.5K
Organic Traffic3.8K

Local E-commerce Project 02:

TRIMATRIK Infotech BD
Domain Rating (DR)26
URL Rating (UR)20
Backlinks4.5K
Referring Domains75 (88% do-follow)
Organic Keywords562
Organic Pages278
Organic Traffic854

These results emphasize the effectiveness of ZeroX Global’s SEO strategies and highlight our ability to deliver substantial improvements in a short period.

Potential clients looking to enhance their online presence and achieve similar success can trust ZeroX Global’s expertise in driving impactful SEO results.

Client Testimonial

“Working with ZeroX Global has been a transformative experience for our businesses. As the founder and CEO of both TRIMATRIK Multimedia and TRIMATRIK Infotech BD, I have witnessed firsthand the remarkable improvements in our online presence and performance. ZeroX Global’s expertise in SEO has significantly boosted our organic traffic, increased our keyword rankings, and enhanced our domain authority. Their strategic approach, coupled with thorough technical improvements and high-quality content creation, has driven impressive results within just four months.”

– MD Imran Fahim, Founder and CEO, TRIMATRIK Multimedia & TRIMATRIK Infotech BD

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